Store audits gather quantitative data about current market behavior and/or trends for single products or product categories in retail or wholesale venues in any specific region.

Store audits ascertain market share figures for specific companies, brands, or products. They also make it possible to establish the geographic reach of certain products, as well as to determine average consumer prices, and precisely estimate market size.

Test markets use real-life experimentation to help determine the effect that certain market actions could have over the actual sales of a given product performing in a specific market.

A study on market penetration provides information about the extent to which a product, brand, or business controls a product category in any given geographic area or distribution channel, therefore providing valuable information about product saturation in the targeted market.

Distribution research shows exactly which products — down to the brand, size and package level — are being offered in which percentage of the businesses in the outlets from a specific region or distribution channel.

This study has the flexibility to be implemented in limited areas, thus answering specific questions without extensive or costly research deployments.

This tool allows for the active supervision of the effectiveness and implementation of pricing policies.

The flexibility of this tool allows it to be used in general or specific market areas. It also provides real time data, which is especially useful in cases when swift action is mandatory.

This group of tools provide indicators on the distribution of POS materials, as well as on POS saturation.

POS advertising research tools provide updated relevant information on the current position and condition of marketing materials such as posters, audio devices, promotional accessories, product displays, and refrigeration units.