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FOCUS GROUPS |
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This methodology brings together several people with similar
characteristics in order to share and contrast their opinions about
the topic under consideration.
With an extremely rigorous selection process and the careful direction
of experienced social science professionals, this methodology reveals the
what and how of the reactions and behaviors of clients and consumers.
It is common to employ focus groups as a research tool when testing the
concept or design of a product, brand, or service, as well as before or after a
marketing campaign.
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IN-DEPTH INTERVIEWS |
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This tool is used when the respondents cannot meet together, or simply to
prevent them from interacting with one another as they normally would in a focus
group.
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SPECIALIZED INTERVIEWS |
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Specialized interviews are in-depth interviews conducted with
professionals of particular characteristics that
make it necesarry that the enterviewers also manage an ample background
in the area of study or perhaps are fluent in the same technical language.
For this type of research, SIMER has at its service in each country
professionals in the fields of pharmacology, medicine, engineering,
architecture, psychology, economics, and management, among others.
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MYSTERY SHOPPER SURVEYS |
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In a mystery shopper survey well trained researchers make a real life purchase,
use and/or visit, and then evaluate the experience either from the consumer point of
view or from the companys predefined standards of service.
The kind of survey combines the critical eye of a trained researcher with the
unique and firsthand experience of the consumer
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