This tool explores the degree to which the needs and expectations of the final consumer are being met with regard to a product or service. It also examines how this affects promoters and sales channels.

This research effort is designed to improve the product or service as well as the effectivenes of communication and marketing strategies.

This tool helps to uncover and establish the profile of the average consumer of a product or service, his attitudes, perceptions, preferences and motivations, as well as when and where he acquires the product or service.

Consumer usage and attitudes research also examines brand loyalty and attitudes toward competing brands. This versatile study is extremely useful in getting to know the consumer, thus enabling the manufacturer/distributor to better satisfy and communicate to the targeted consumer.

The varied methodological design options in this specialized research area allow for detailed monadic evaluations as well as for cross-product comparisons in the field of sensory evaluation of food products.

The usual scope of sensory tests comprise organoleptic (intrinsic) physical attributes of the product, although they can also be used to evaluate extrinsic aspects such as presentation, packaging, typography, colors, etc.

Advertising recall tests are used during and after marketing campaigns or events, in order to evaluate their impact over the target consumer.

Advertising recall tests examine consumer awareness on brand names, recent advertising efforts, recall of specific events and/or contents, concept or message comprehension, as well as overall like or dislike of the evaluated marketing event.

The Pantry Check determines the presence and quantities of products in the homes of target consumers and thus the index of market penetration and participation at the consumer level.

Advertising recall tests examine consumer awareness on brand names, recent advertising efforts, recall of specific events and/or contents, concept or message comprehension, as well as overall like or dislike of the evaluated marketing event.

The organizational climate of an enterprise is evaluated in order to asses the environment in which the work team performs.

Organizational climate research also helps pinpoint specific problems in the work environment, at the same time assisting in the detection of potential solutions.