SIMER’s research team comprises professionals with extensive knowledge of the Central American and Caribbean markets, as well as with firsthand knowledge and experience on the most relevant research methodologies.

The staff at SIMER combines diverse professional and academic backgrounds, creating the synergism that makes our product and expertise stand out in the industry.

SIMER’s analysts have backgrounds in psycology, sociology, social work, statistics, international relations, administration, history and other related fields.

Each member of our staff has more than 10 years of experience in market research in the countries we serve. Their experience covers diverse market sectors: from manufacture to wholesale and retail; from commodities to financial services; from health services to telecommunications; from large-scale international companies to family-run businesses.